And then there's the fact that nobody knows what an executive producer is or does. In one of those Hollywood marketing gambits that's simultaneously truthful and intended to spread confusion, "Sanctum" is described as a film "from executive producer James Cameron, the creator of 'Titanic' and 'Avatar.'" In some ad copy, the words "executive producer" are omitted, and in all cases they're in teeny little letters. James Cameron - or his company, or at least some people he's presumably met - tries to steal a march on Herzog with the far more conventional 3-D action saga "Sanctum," which could also be titled "The Cave of Aussie Arse-Kickers" or "The Cave of Holy Crap That's a Lot of Water" or "The Cave of I Love You Dad You Impossible Bastard."
As you may have heard, Werner Herzog's forthcoming subterranean documentary "Cave of Forgotten Dreams" strives to push 3-D technology in new and more adventurous directions.
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